Suncare

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Suncare 2.0

Our skin must be protected from the sun, and to do so, safe and reliable sun care products are required. Hardford has successfully developed suncare solutions to meet the market's demands:

Removal of film formers which are classified as SPMs (microplastics)
These are commonly used worldwide today to give water or sweat resistance to sunscreens. They will be banned from 2029 in leave-on cosmetics products, but they are already considered as something to avoid in sunscreens for many customers and consumers.

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Filter technology

Transition from chemical to physical filters
This was predicted to become a major game changer some years ago but the classifications of both titanium dioxide and zinc oxide have clearly slowed down the demand.

Long-range UVA protection
UVA rays cause premature ageing of the skin, while UVB rays are responsible for burns and tanning. Both increase your risk of skin cancer. Long UVA rays are a subgroup of UVA that penetrate skin especially deeply and cause issues such as dark pigment spots, sun allergy and premature ageing. Effective protection must filter out UVA, UVB and long UVA.
Hardford has a big experience to develop successful suncare products, including face sunscreen with SPF 50 and after-sun products for optimal skin care after sun exposure.

Products in Suncare

Sun Lotion / Sun Cream - SPF 10 to SPF 50+
Sun Spray / Sun Mist - SPF 10 tp SPF 50+
Sunscreen Roll-on - SPF 10 to SPF 50+
Sunscreen Face - SPF 10 to SPF 50+
After sun

The beginning of a suncare cooperation

A well-established pharmacy brand saw the potential to enter a new product category, one of the most complex within cosmetics – sun protection. This is a category that requires a high level of credibility with consumers, long and complex product development, as extensive testing is needed to ensure effective sun protection, and the regulations outside of Europe vary. We also know that consumers have particularly high expectations for both functionality and sensory experience in sun protection products.

Together with the customer, we identified a product range where we carefully selected filters, claims, active ingredients, packaging, and the necessary tests, in addition to those required by law.

The result was a series with high and reliable sun protection, free from controversial ingredients, good environmental data, compatible packaging, suitable for children, and that allows users to stay in the water for long periods without the risk of getting burned.